If you are not familiar with the healthcare industry, then perhaps you don’t know the answer to the question: What is Prescriptive Care? In order to understand prescriptive care, one should first have a proper understanding of Prescriptive analytics.
According to the Deerwalk Blog, Prescriptive Analytics is the natural progression for organizations that have strong predictive capabilities is to take action on those insights. Prescriptive analytics expands upon the foundation built by descriptive and predictive analytics to provide actionable recommendations and to change predicted outcomes.
Prescriptive analytics also builds upon the foundation of descriptive analytics and predictive solutions.
Private medical practices are a major part of the healthcare industry. Many doctors prefer to have their own practice and some specialize in family medicine, pediatrics, dentistry etc. Each of these help contributes to the positive growth of overall population health and sometimes can be more beneficial to certain communities than larger healthcare organization. For medical students fresh out of school, or seasons doctors wanting to branch out of working in the public sector, they need to know how to set up and run a private practice and in addition to that, they need to know how to apply advanced medical and technological resources and practices like prescriptive analytics and prescriptive care to their private practice.
Addressing a Specific Need with Prescriptive Care
The healthcare industry is broad and multi-faceted and this means that there are many areas of specialty and many different ways that a private practice could make its mark. In order for a prescriptive care private reactive to be successful in the healthcare sector, it has to have a strong focus on a specific area and provide a focused solution to a specific problem. This does not mean that it can’t branch out to other areas as well, it can. Pick one or more areas (depending on its size and resources) of which it can dominate and lead. This strategy is pretty much the same across different industries. In order for a business to garner investors and a customer base, it must have its niche clearly defined and it must have a clear focus that shows its relevance to the current industry landscape and it’s prowess to take on and supersede the competition.
A Prescriptive Care Knowledge Team
A high functioning knowledge team can make the difference between success and failure when it comes to executing a prescriptive care centered project. A knowledge team can bridge the know-how gap and take a private practice from incompetence to a successful and competitive position in their industry. A knowledge team brings individuals of different specialty levels together and they can help transform the business with their specialized input. No practice can be successful if its run by someone or a team with just medical knowledge. They would need individuals with business acumen and experience to navigate the economic landscape, management skills to navigate the internal landscape, finance and accounting, technology, data analysts specialties, and many others. A knowledge team brings together individuals with all these specialties to help start and even run a private practice efficiently.
Navigating the Laws and Regulations
The healthcare industry is highly regulated and it takes special care to be able to fully understand all the laws and regulations regarding setting up a private practice, insurance policies, building requirement and regulations, hiring practices, patient care etc. Understanding all the laws and meeting all the requirements and compliance issues can be quite daunting. It doesn’t always help that these rules and regulations are also always changing. The requirements are always changing and it takes a proper understanding of them to always be on the right track. Having a knowledge team can help with this and private practice owners should also hire consulting services that specialize in understanding the industry rules and regulations and this will give the practice one less thing or a few fewer things to worry about.
Collaborating with Bigger Healthcare Organizations
Physician referrals can be one of the major sources of business for private practices. Small practices should partner with the bigger healthcare organizations in their industry and in their city or locality. That way they can work to complement each other instead of being in competition with one another. Applying this strategy can help a young and new practice find its footing in its community and its ability to grow and get to the next level. They can network with other physicians in bigger healthcare organizations by going to industry conferences, networking events, events etc.
Marketing Strategy for Private Practices
From the points above, I have already pointed out both directly and indirectly that private practices need more than medical skill and knowledge for them to run smoothly and to grow. A private medical practice needs to make and implement a marketing strategy in order for them to grow and gain their footing in the industry. People need to know they exist in order for them to have any patients.
The marketing strategy would be highly effective if the target audience is properly defined and if the private practice collaborates with other practices in the industry and also with bigger healthcare organizations as mentioned in the point above. They should also have specific marketing goals like increasing awareness, increasing sales, marketing a particular service etc. And the marketing strategy should be regularly evaluated and tweaked to make it better and more effective. And if there are any challenges or unforeseen circumstances, the plan should be flexible enough to adapt itself to take into consideration the new developments.